This project focuses on designing a campaign to advocate for women’s rights in sports, specifically within the LGFA and Camogie Association. Drawing from my own GAA club’s experiences and using their gear, I captured powerful photography to highlight the challenges and strengths of female athletes. I developed these photographs into visually impactful posters and strategically implemented them across buses, bus stops, GAA clubs, schools, and key locations around Cork. By combining personal insights with creative design, the campaign aims to raise awareness, empower female athletes, and foster a supportive, gender-equal community for future generations.